Here are the five warning signs for a start-up to avoid failure
1) Unable to define customer needs
A start-up always needs to be aware of the needs of their customers as well as understand these needs keep changing from time to time. Clients are the key to a successful start-up even more important than investors. Addressing customer complaints and listening to feedback is highly important and needs to be followed through even though some of the feedback could be highly negative.
2) Failure to pivot
A start-up could be doing great things and scaling up rapidly but can still go under if it does not adapt to the changing demands and technology. A business model or a product which is working now does not mean it would work forever. This has been the hubris for many well-known start-ups and start-ups which successfully pivoted have thrived. For instance, Blockbuster, the video rental chain was one of the biggest companies in the United States of America before they closed shop due to the arrival of Netflix. The online streaming platform offered Blockbuster an opportunity to acquire them and adapt their model but Blockbuster declined and the rest is history.
3) Not accounting for market forces
The market is a special place which could teach a lot of things to a start-up about pricing, demand and supply, sales, management and so on. While things might be sailing smoothly for the time being, start-ups need to have contingency plans for scenarios which might happen in the future. Forecasting needs to be done for at least a year to ensure smooth flow of operations. The recent COVID-19 pandemic is a prime example as a lot of start-ups were completely blindsided. While the situation could be termed as an act of god, some start-ups have put away some funds for use exactly for times like these. Another example would be UberEats in India, which did not account for a saturated market in food delivery which is ruled by Zomato and Swiggy. This led to them having to sell the business to Zomato.
4) Mistimed products
While a start-up can come up with a game changing idea, releasing it into the market should be a calculated affair. There is a risk of the product not being accepted widely in the market even though the technology and the idea behind it is ages ahead of its time. This has led to many products to fail miserably only to have another player taste success with the same idea. Famous examples of failures and success respectively include Orkut and Facebook, Meru and Ola, Foodpanda and Zomato, Blackberry messenger and WhatsApp.
5) Running out of cash
Working capital management is the biggest focus point for any start-up as it directly impacts the survivability of a start-up. Running out of capital is one of the biggest reasons start-ups often fail apart from poor product fit and failed pivots. Take the case of Hola Chef for example, a start-up which connects users with chefs who cook exotic meals. Venture capitalists loved the idea of this start-up but the arrival of Zomato and Swiggy saw investors backing out of Hola Chef which ultimately led the start-up to shut down and eventually be acquired by Ola backed Foodpanda.
If you can locate any of these warning signs, you could better adjust the course of your start-up to navigate choppy markets and to mitigate those risks on the road to survival and growth.
*This article was covered by Top Business Tycoon